If you are the type of person who thinks branding is some mysterious science that really has little value, hit the back button now and go on with your life. If on the other hand you understand that branding creates a feel in the world for what you are about, and that has a huge impact on your success, please read on. We have recently completely re-branded Future Point of View (see out new site www.fpov.com) We have also re-branded our
learning division, Technology Mastery Institute (TMI). It was a lot of work and we would have avoided it if we could, but the reality is we are no different from your organizations in that the new digital outreach tools we have gotten over the last years have driven a need to upgrade what our clients and prospects see when they connect with us. We upgraded our look and feel, our content, the resources we provide online, and our corporate messaging and voice. We’d love to connect with you during our launch and give you the opportunity to win some cool giveaways and share what you think (Check it out @ http://bit.ly/12bUJVh). All of this leads me to share why I think you might consider the same …
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Sin: something you really must avoid because there are consequences – and not the good kind. There are Godly sins, and there are technology sins, and these are what I want to write about today. I have done a large number of technology assessments on various clients over the summer and want to pass on some observations of the “character” flaws that hurt organizations abilities to really prosper with tech…
There is an escalated conflict going on in humanity and it has ancient roots. As long as humans have breathed, we have wrestled with the dark and the light – the unhealthy and the healthy – abject evil, and heart lifting goodness. There is a new twist in this universal law and that is that it is now being played out on a digitally enhanced stage – in real time. When any voice can now be heard across the world, any act can be transacted, and any piece of digital content can be broadcast the consequences of the intent of that act is multiplied. These acts are simply amplified at a massive level. This needs to put a higher focus on how we handle ourselves on the grid…
Leaders by their very nature are under pressure to have advanced intellectual and emotional intelligence. In today’s economy, they better add one more – VQ, The Vision Quotient. The pace of change is speeding up. Each and everyday, the competition grows a bit smarter, and more of them from all over the world, extend into your territory. New technologies come on the market and mutate the foundational ways that organizations connect with prospects and complete transactions. Governments tax, regulate, dictate interest rates, and prosecute, and each time they do, the playing field changes. The more accurately you can see into this future, the more prepared you can be when we get there. This is just logical, however…