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Author Archives: Scott Klososky
Rebranding in the Digital Age – Now Mandatory!
If you are the type of person who thinks branding is some mysterious science that really has little value, hit the back button now and go on with your life. If on the other hand you understand that branding creates … Continue reading
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When the Only Thing Left is Loving Your Customer
I have started to see articles that state a common theme. It is that all products and services will eventually commoditize to the point where it is virtually impossible to distinguish them by price or performance. This result is driven by a rise … Continue reading
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SnapChat, Nudity, and New Communication
If you noticed the title and have no idea what Snapchat is, I urge you to load it on your mobile device and try it out. This application is sweeping through the teenagers of the U.S. and seems to be … Continue reading
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The Technologies I am Thankful for – Thanksgiving 2012
In the spirit of being grateful, I thought I might start a new tradition. Here is my list of things I am grateful for in the technology space this year: That the Web, software, hardware, and bandwidth have conspired over the past 10 … Continue reading
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The Technology Integration of Man – Another Nail in the Coffin
In order for you to really understand this post, you will have to click on the following link and watch this video of Hatsune Miku. Before you do, she is not real, she is an avatar, but after you watch the … Continue reading
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In the Digital Arena – Amplified Evil vs. Amplified Goodness
There is an escalated conflict going on in humanity and it has ancient roots. As long as humans have breathed, we have wrestled with the dark and the light – the unhealthy and the healthy – abject evil, and heart … Continue reading
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The Disrupted Life: Technology Driven Chaos
At every level, technology is now a game changing tool – and a great weapon of destruction. I suspect there has been little in the history of humanity that has more ability to change our lives, careers and fortunes save … Continue reading
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IQ, EQ and now VQ – Vision Intelligence
Leaders by their very nature are under pressure to have advanced intellectual and emotional intelligence. In today’s economy, they better add one more – VQ, The Vision Quotient. The pace of change is speeding up. Each and everyday, the competition … Continue reading
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Social Augmentation: Is Technology Addiction Really Bad for Us?
There seems to be a built in negative filter for most people when it comes to the concept of humans being dependent, or “addicted” to technology. They assume that anytime people are unnaturally attached to a device, there must be … Continue reading
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Citizen Journalism – More Powerful Than We Realize
Web 2.0 has ushered in a number of concepts that are going to change society more than we now understand. I am confident that 100 years from now, we will look at this time in the same way we now … Continue reading
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