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Targeted Advertising - Getting More Personal All The Time

Friday, August 8th, 2008

Continuing on the advertising track, read this blurb from a Google Blog: We are enabling this functionality by implementing a DoubleClick ad-serving cookie across the Google content network. Using the DoubleClick cookie means that DoubleClick advertisers and publishers don’t have to make any changes on their websites as we continue ...

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Online Advertising Unpacked

Thursday, July 31st, 2008

I have wanted to write a few news-streams to discuss with you the progress being made in the online advertising market.  This is a fascinating area of growth that impacts all of us because it is changing how marketers get to us, and the level of privacy we will have ...

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